Industry: Homeowner Services
HomeServe provides home maintenance and repair services, some as a subscription. Millennial homebuyers are a growing segment of HomeServe’s customer base. They favor subscriptions but expect to manage them digitally. Our challenge was to design an experience and build a tech-stack to support these expectations.
Foundational changes were required. We replatformed our single-sign-on solution to make secure access better aligned with industry standards, and we strategically re-aligning our mobile app to prioritize the use cases our customers had in mind for a mobile app. We launched digital claims on the web for our newest product, enabling learning.